Q4 2023 Snapshot: Top Beauty Retail Apps in France on Android

In the fourth quarter of 2023, the French beauty retail app landscape witnessed varied performance trends across key players on the Android platform. Sensor Tower provides a closer look at the download and active user metrics for these apps, offering valuable insights into the sector's dynamics.

Sephora - Make-up, Beauty saw a robust increase in downloads, starting at 8.8K in the last week of September and peaking at 20.4K by the year's end. Its weekly active users also showed an upward trend, from 50.6K to 71.6K in the same period, indicating a growing user base.

Nocibé La beauté partagée recorded downloads beginning at 3.9K, with a notable spike to 13.8K in late November, followed by a year-end figure of 9.6K. Weekly active users for the app moved from 9.2K to 17.6K, reflecting a positive trajectory in user engagement.

Notino: perfumes and cosmetics experienced a fluctuating download pattern, with an early October low of 948, a significant surge to 14.2K in early December, and then a decrease to 2.8K towards the end of the month. Active users reached a high of 20.6K from an initial 6.7K, although numbers dipped to 9.6K by the close of Q4.

Beauté Privée, a homegrown app, showed consistent growth in downloads, from 2.4K to 8.7K. The app's weekly active users also increased from 53.4K to 67.2K, suggesting a solidifying user base in its domestic market.

Lastly, Marionnaud – Beauté & Soins presented a more modest downloads count, starting at 1.6K and ending the quarter at 6K. However, the app did not provide data on weekly active users for this period.

Despite the lack of revenue data, the download and active user statistics offer a window into the health and appeal of these beauty retail applications. For a more detailed analysis and additional metrics, Sensor Tower's comprehensive data platform is the go-to resource for app performance insights.